Similar service provided among every airline company so the competitive may be fierce. Luggage handling is the major factor that is considered by the customer as well as the airlines industries and in context to this fact, Malaysia Airlines provides average 15 kg of luggage, and it does not include any additional charges in case there is few more luggage than the normal capacity provided by the airlines. Since the airline brand follows the tight costing strategy and it allowed the company to offer cheap fare to the customers. This results in significant reduction in the cost as the commission fee paid to travel agents are saved and can be used to maintain the facilities and services of the company (Pinto et al., 2015). Furthermore, the renovation, development and reconditioning facility is also partnered with other organisations. Lets understand AirAsias competitors better with analysis. In the context of this fact, the loyalty of the customers of Air Asia has been decreased because of the increasing competitors of Air Asia in the airlines, such as Jet Star and Tiger Airways. Increasing globalisation has led to an increase in the lifestyle and financial condition of people. WebAirAsias top competitors are Air India , American Airlines, Emirates Airlines , British Airways , Delta Airlines, Tiger Airways, Silk Air, Jetstar Airways, and many others. Step 4 - Determine overall industry structure and test analysis of consistency. Fixed cost incurred by an airline company may include the finance cost, hire purchase and staff cost while this fixed cost may be reduce through increase in market share. AirAsia is already trying to achieve that by expanding their facilities to hotel bookings, tour packages, etc to try and gain some competitive edge along with diversifying their product portfolio. WebAirAsia is largest player in June, with 35% capacity market share Indonesia: Easing restrictions as the country step into transition period. The two closest competitors that are considered against AirAsia include Jet Star Airways and Malaysia Airlines (AirAsia, 2018). Air India, Emirates, and many other Asian airlines have also started following the low-cost carrier strategy to attract market share. AirAsia is involved in many Corporate Social Responsibility (CSR) activities so that it can contribute towards the welfare of the community. The bargaining power of buyers is strong when the switching cost of airlines is low. The organisation may gain significant benefits during tourism seasons considering the various tourism locations in Asia. Along with these improvements, if AirAsia continues to deliver to its target market effectively, it will surely maintain its differentiated position in the industry. Their slogan Now Everyone Can Fly itself sets the tone for the brand. They may compete in term of their route offering that Airasia does not fly. Porters Five-Forces Model of competitive analysis is widely implemented by most of the company to progress their strategies in many industries. It is an international air travel carrier that started its flights in Malaysia and expanded its base globally. WebAirasia are now facing competition with approximately 59 low fares airline such as JAL Express, Tiger Airways, Air Arabia, JetStar Airways, and etc. The increase in oil prices has critically impacted the operations of the organisation. Air Asia Revenue : RM 10,638 million (FY 2018) (9.6% increase YoY) RM 9,710 million (FY 2017) Competitive Analysis of Air Asia SWOT PESTLE The SWOT analysis of Air Asia is presented below: Air Asia Competitors There are several brands in the market which are competing for the same set of customers. This strategy encourages the customers to choose Air Asia over any other airline company. However, AirAsia provides service packages to its customers at a very reasonable charge that is affordable to the customers in comparison to the competitors in the airline industries. Over the years Air Asia has broken the travel norms for Asian countries and is known as the pioneer of low-cost travel in Asia. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }). This has raised the threat of substitution for Air Asia, as in any case of customer dissatisfaction or unavailability of service, it will be easy for the passengers to shift to some other airline company. Air Asia has expanded their product line by not only sales ticket but also offering tourism package which is offering hotel booking while booking the ticket. AirAsia X share began trading on Bursa Malaysia, formerly known as the Kuala Lumpur Stock Exchange, on 10-Jul-2013. AirAsia offers the cheapest flights to over 120 destinations across Asia and Australia (AirAsia, 2018). Strengths. Performance of rivalry. SilkAir 3.Tiger Airways Hence this concludes the Air Asia SWOT analysis. Their 5 main operational hubs are Singapore, Indonesia, Japan, Malaysia, and Thailand. Jetstar Airways 2. AirAsia Airline As the best low-cost passenger. The company develops the products and services that are convenient for its customers (Mele, Pels and Storbacka, 2015). As increasing in the number of airline competitor such as Jet Star and Tiger Airways which are also promote low cost fare may decrease the shifting cost of the customer lead to decrease of Air Asias customer loyalty. The approach towards technology assists the organisation in minimising risks and problems and facilitating enhancement in customer services. All work is written to order. Rising Labour Costs 3. Low switching costs. Exit Cost is high. AirAsia has expanded its routes to different countries all around the world including Indonesia, China, Singapore and the Philippines. Although the two major suppliers of aeroplane structures are Airbus and Boeing, the suppliers of other facilities required in an aeroplane, for hospitality services including food and merchandise, are available in adequate amount in the market. Let us start the Air Asia SWOT Analysis: For Air Asia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. SWOT analysis of Air Asia analyses the brand by its strengths, weaknesses, opportunities & threats. These include a 36% increase in passengers carried by AirAsia Malaysia, 79% increase in passengers carried by AirAsia India and an increase of 65% of passengers carried by AirAsia Thailand. Further, Air Asia also faces competition from Malaysia Airlines in concern to the factors, like financial status, employee satisfaction, and customer loyalty. Step 3- Assess the Porter Five Forces in relation to the industry and assess which forces are strong and which forces are weak. Moreover, it also provides numerous opportunities to travel and explore overseas, developing skills for new cultures. It was started in 1993, and the operations began in 1996. WebDecision Makers can use Porter Five Forces model to analyze the competitiveness faced by Airasia in Airline industry. AirAsia Berhad also facilitates in operating businesses, related financial services and airline operation services. Market segmentation is the concept where the potential target customers for any organisation are divided into groups or segments based on various characteristics. UNICEF collaborated with AirAsia to raise $ 128 million for the people who were affected by the earthquake in Haiti. The basic product strategy in its marketing mix is its low-cost air services. Hence this concludes the Air Asia SWOT analysis. Interested in learning more? He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. About Air Asia WebThe two closest competitors that are considered against AirAsia include Jet Star Airways and Malaysia Airlines (AirAsia, 2018). They should be used as a reference paper for further research. AirAsia uses various media platforms for the marketing and promotion of its products and services. Air Asia is known for its low pricing, as well as a no frill policy. AirAsia is a reputed and leading Asian based airline company, which is headquartered in Malaysia by a government-owned corporation named DRB-Hicom. It offered a new definition of affordable traveling with its Tagline Now Everyone Can Fly. This isbecauseof increased globalisation among industries and travelling, and the tourism industry has been severely affected by it. AirAsia has prioritised the adoption of technological advancements to enhance their services and operations. Your email address will not be published. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Let us now get into its marketing strategy. AirAsia can be accounted to lack financial assistance from organisations or sponsors which consequently minimise the investment opportunities for the organisation (Abdullah, 2010). AirAsia focuses on providing guests with comfort through competent facilities that meet industry standards, as well as regular flights and secure point-to-point connectivity. It mainly constitutes of two major subsidiary airlines that includes MASwings and Firefly. They have been a major player in the low-fare airline industry and have connected over 88 countries together. However, the company has employed more than20,000employees to manage its worldwide operations. Airasia may be small portion of customer whom orders 200 aircraft from the total 9,113 aircraft order from other customer of Airbus. AirAsia is one of the largest low fare airline companies in Asia, which has been expanding its routes to different countries since 2001. Airasia had expanded its services provides to hotel booking as it already has its own hotel (tune hotel) which located not far away from its airport, and tour packages. There are a lot of operations that are conducted by the company as it is spread across 25 countries in more than 160 destinations. Relative Price. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. The biggest competitors of AirAsia though, are Malaysian Airlines and JetStar Airways. Furthermore, the company wants to serve the 3 billion people who are currently out of connectivity and cannot afford high fares. AirAsia has been a successful part of the airline industry for over a decade. The strengths of Air Asia looks at the key aspects of its business which gives it competitive advantage in the market. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. The company makes use of innovative solutions in order to provide low-cost aviation. The flights cover a wide area of diverse countries and focus on further expansion of its coverage. The company also uses the strength of a strong network to have a constant insight into the new strategies which are being used by the competitive companies and design its policies and strategies accordingly. Some of the threats include: If you liked this article, we bet that you will love the Marketing91 Academy, which provides you free access to 10+ marketing courses and 100s of Case studies. As AirAsia expanded its services, the company expanded its facilities, including travel AirAsia is the largest low-fare airlines and rapidly growing in Asia since 2001. As reported in The Edge Markets in 2019, Khazanahs managing director Datuk Shahril Redza Ridzuan claimed that the airlines CASK was only 15 per cent to 20 per cent higher than AirAsia and was in fact lower than regional airlines such as Singapore Airlines, Thai Airways and Cathay Pacific. The major issue with maintaining low ticket price is the increasing competition in the airline industry. It works towards providing the highest quality products by making technological advancement to reduce cost and enhance service levels. The acronym refers to political, economic, social and technological factors. The company is over depending on the Asian market as its main source of earning and its a very risky business strategy. The airline has four subsidiaries including Air Asia X, Indonesia Air Asia X, Indonesia Air Asia and Thai Air Asia. The cost may include staff retrenchment fee, paying off the loan or debts and refunds due to flight cancellation so it may expensive for an airline company to leaving the industry. Tiger Airways. Today, well discuss the swot analysis of AirAsia. According to a report by The New York Times in 2007, it described AirAsia is the low-cost pioneer in the airline industry. It has subsidiaries in Indonesia, Thai, Phillipines, Japan, 5.It has a fleet size of nearly 300 aircrafts. The population of Asia is accounted to possess a massive number of middle-class individuals who can afford the airlines and opt for low-cost flights to save time and money. Lets see how they compare amongst a few key indicators. And thus Indians meet their target requirements perfectly, Government charges and costs that are not in the control of the company may lead to severe losses in the future, With dynamic management and other operational costs, it becomes difficult to manage low-cost flights, AirAsia has 62.K followers on Instagram, 93.5K followers on Twitter, and 12M likes on Facebook, They post regularly on their pages, at least a couple of times a week, and maintain this consistency, They post a variety of content that aims at staying relevant in the minds of the customers, Their main strategy seems to be posting about exotic travel destinations with Call-to-Action, encouraging customers to avail their services in exploring these locations, The company also posts environmentally friendly content to echo the ethos of its brand. Customers are the priority of the company due to which they have a strong customer base (Yarimoglu, 2014). AirAsia participates in a lot of price-based promotions. Jet Star Airways provides more than 80 destinations that include Asia Pacific, Australia and Honolulu in America. The cost-cutting strategies of AirAsia are effective and beneficial in terms of financial growth and maintenance (Ahmad and Neal, 2006). In addition to this, various political factors can be highlighted by influencing the operations and management of AirAsia which have been mentioned below. The company was observed to initiate low-cost tickets during the recession which assisted in establishing a prioritised reputation for the organisation. Comment * document.getElementById("comment").setAttribute( "id", "a896926ff00456d33666396e451bba6e" );document.getElementById("i2e65971ac").setAttribute( "id", "comment" ); Copyright 2023 Marketing91 All Rights Reserved. Focusing on providing air travel without frills at substantially lower prices, AirAsia has managed to achieve lower prices to attain high passenger loads, market share, and profitability by eliminating provision of Hence the airlines companies have more sales on individuals tickets rather than the groups of customers. The airline company has already got a subsidiary AirAsia India for the local market. The first main hub of AirAsia was launched in Kuala Lumpur and Malaysia, and it was known as Low-Cost Carrier Terminal (LCCT). The company maintains its logo by providing high-quality exterior services of the aircraft along with the interior seats and the uniforms. The airline which was set up in the year 1993 started operations in the year 1996 and is thus a fairly new airline. It has been reviewed & published by the MBA Skool Team. No plagiarism, guaranteed! Discover AirAsia alternatives or similar companies to benchmark and competitors' market analysis. Concentration of Buyers power in many hands. Apart from that, AirAsia engages in popular promotions such as social media advertising, print advertisements, and simple but efficient billboard advertising. Bargaining power of Buyers The buyer power for Air Asia is analysed to be high as with increasing options in the international market and decreasing prices of air tickets, people of every category of society can afford flying, and hence, the bargaining power of buyers is also high. AirAsia has the vision to be one of the best and largest airlines that operates at a low cost. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. AirAsia focuses on delivering accessible promotions, in which customers are aware of new product offers with minimal company intervention through simple tools such as emails. Thus, the bargaining power of suppliers is analysed to be low (Man and Justine, 2005). The following are the strengths of Air Asia : Weaknesses are used to refer to areas where the business or the brand needs improvement. This is act as a barrier of entry for the competitor as there are high in capital requirement such as set up of headquarters, purchasing or hiring aircraft, appointment pilots and other staffs like air supervisor. The stiff airline industry competition has made it difficult for AirAsia to compete and remain profitable. After an in-depth study of the swot analysis of AirAsia, weve concluded that AirAsia is indeed the worlds leading low-cost airline. Another strategy that the company will implement in the future is networking. Web- High margins compare to Airline industry's competitors - Even though Airasia is facing downward pressure on profitability, compare to competitors it is still racking in higher profit margins. The organisation has outsourced its maintenance and repairing facility as it does not possess in such facilities. They may force to continue their operation even they are facing losses in order to cope with fixed costs. Browse marketing analysis of more brands and companies similar to Air Asia. The distribution channels for the tickets include different sources such as internet ticket booking, exclusive reservation, and sales offices along with the agents that are authorised by the company. The price offer by an airline company may not be fixed but it will depend on the time differences between the date of booking and flight. The company will increase the current IT facilities used in the aircrafts to enhance the facilities provided to the customers. In Kuala Lumpur. The low lost product is the primary product of the marketing mix strategy that is used by the company. AirAsia is one of Asias most successful low-cost carriers. Considering the competitive characteristic of Malaysian airline market, AirAsia has comparatively gained significant customer attention from the customers due to its affordable tickets and additional services. AirAsia has won many awards over the years. We're here to answer any questions you have about our services. This has been possible due to the companys relentless communication through various marketing channels. Consistent complaints concerning services and facilities may result in a downfall for the organisational reputation and prioritisation. Thank you very much Mr. Hitesh Bhasin for this SWOT analysis. In accordance with the increased demands, the options available for flying has also increased, and hence, the bargaining power for buyers is examined to be high for Air Asia. In the increasing demand of the airline services, there is a tough competition in the airline industry because of the varied numbers of the competitors that are providing the airline services. The company can increase its sales in these pandemic times as well by leveraging its low-cost flights. Step 3- Assess the Porter Five Forces in relation to the Airline industry and assess which forces are strong in Airline and which forces are weak. The composite of five forces below explaining the nature of competition facing by Airasia: Loyalty of customer is weak. The company makes use of robust enterprise resource planning system, which allows it to successfully maintain process integrity, speeds up reporting, and data retrieval process. Today, well discuss the swot analysis of AirAsia. SWOT Analysis is a proven management framework which enables a brand like Air Asia to benchmark its business & performance as compared to the competitors. In contrast to this, AirAsia is offering more than 130 destinations that include the Middle East, Honolulu and the Asia Pacific. In anchor pricing strategy, the company prices its services along with the tickets at a low price. The portions of income of an individual earns is the factors because when the portion is high, the more customers will look for cheaper price, hence the bargaining power of buyers will be strong. Technology is a major component of organisational structure which is completely analysed on the basis of IT framework of Airasia in particular region. As per the results of the survey, AirAsia has. Jet Star Airwaysare considered as the safest low cost carriers among the 10 safest carriers in the airline industry of Australia. Management of costs: Air Asia is finding it immensely difficult to manage the fluctuations in costs of The major reason is that the number and type of competitors remain the same for a long time,and this reduces the chance of an airline company at a lower level coming higher in the market.Different airline brands are known for various services, for instance, JetBlue is known for the quality of services and amenities and Air Asia is known for its low cost. The competitions advantage is the centre of a companys performance to face a direct competition. This increases the probability of people to avail of airline services frequently. WebFive steps to successful analysis of. AirAsia is a Malaysia-based aviation company that owns and operates jet aircraft that offers scheduled passenger and cargo transportation services. As per the past experiences and the feedback of the customers, Malaysia Airlines are found to react their destinations on time in comparison to AirAsia. Lets see how they compare amongst a few key indicators. Air Asia is smartly using its social media in building a direct relationship with its customers. The article below lists the Air Asia SWOT, competitors and includes its target market, segmentation, positioning & USP. The airline claims No Admin Fee, but all the services provided by AirAsia are not free, it has some fees for some services. Porters five force analysis for Air Asia is as under: Bargaining power of Supplier Analysis of the bargaining power of suppliers is crucial for any organisation, as with the help of this, an organisation manages the capital and makes decisions regarding financial management (Thomas and Housden, 2017). In 2002, AirAsia became the first airline company in the region that allowed passengers with the facility to pay for their bookings by using credit card. Here are the weaknesses in the Air Asia SWOT Analysis: 1.Not on too many routes as compared to market leaders 2.Stiff competition in its sector. Government regulations are strict. Aircraft supplier could be the one who gaining most bargaining power as there are only two in operation, Boeing or Airbus. This is due to Airbus is a UK based aviation company and their customer may come from around the world. WebThe Competitors analysis of AirAsia Flying Low Cost with High Hopes looks at the direct and indirect competitors within the industry that it operates in. But the company is only operating its business only in 25 countries. in the worldTherefore, in the increasingly competitive market, AirAsia flies to more number of destinations in comparison to its competitors. The AirAsia Big Loyalty Program is one of the companys most popular campaigns, in which affluent customers win BIG points for any purchase they make and redeem those points for free airline tickets. The company has partnered with the worlds most famous maintenance providers to ensure its passengers safety. The competition will be fiercer if there is high number of competitor, this is a normal phenomenon. Multiple ticket distribution networks exist, including internet booking, exclusive reservations, sales offices, and company-approved agents. Such events and teams have got millions of fan following, when an airline sponsors a team or an event, then it allows the company to reach new customers. The organisational image is consistent and successful concerning the competition in the market. Its routes include both domestic and international flights. Air India to discontinue Vistara after merger, DS Group Partners with Lderach (Swiss Chocolate Maker), Castrols unveils a New Logo and a Refreshed Brand Identity. However, the low-cost airline has made partnerships and alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia X, and others. As there are adequate options available for passengers to choose from, at the similar price as Air Asia, the company needs to focus on the amenities and hospitality services it provides to the customers. Swot Analysis of AirAsia Berhad. There are several companies associated with AirAsia including AirAsia X, Tun Hotel, Tune Monkey, AirAsia Berhad, Thai AirAsia Co. Ltd., AirAsia Japan Co., Ltd., PT Indonesia AirAsia (India) Limited. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Air Asia uses direct sales methods, such as sales through the internet, call centres, and walk-in airport sales. Customers have access to market information. The organisation can be witnessed to confront critical competition from the competitors who are facilitating similar costs and additional services and privileges which act as a drawback for the organisation (Man and Justine, 2005). Hence, customer may access to the current airlines information which are available at all time, this has reduced the power of negotiation for airlines and producing a strong customers bargaining power. Itoffers a broad and innovative variety of distribution channels to ease the travelling and booking process. can be threats. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. There is no product differentiation while the only different is the airlines packages offered. Thailand s market currently has just two local LCCs, Thai AirAsia and Nok Air. Relative insignificant influence of buyer to supplier. In this context, Air Asia will be focusing on the use of the strategy of service innovation as it is the best strategy to effectively implement the factor of providing new and enhanced services to passengers at low cost. Below are the top 3 competitors of Air Asia: 1. WebEducational Research: Competencies for Analysis and Applications (Gay L. R.; Mills Geoffrey E.; Airasian Peter W.) Forecasting, Time Series, and Regression (Richard T. O'Connell; Anne B. Koehler) Rich Dad, Poor Dad (Robert T. Kiyosaki) Air Asia Strategic Analysis The paper is prepared to analyse the strategic management of AirAsia which is Currently, the priority for the company is to maintain the fundamental principle of keeping travel fair as low as possible so that people with weak financial status can also afford to travel in flights. The company believes that customers are the key to their expansion along with their growth. Competition: The company faces a lot of competition from brands such as Air India, Singapore Airlines, Virgin Airlines etc. Through its efficient STP, AirAsia has been able to successfully develop its marketing strategy and make a name for itself in the market. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. In contrast to this, Jet Star Airways has more types of planes that are provided to its customers that includes A320, Bombardier Q300, A321 and Boeing 787 Dream Liner; whereas AirAsia offers only two types of planes to its customers, which are A330 and A320. The company also engages in direct service development strategy by treating employees as an essential part of the organisation. Thai AirAsia faces new competitive threats in Thai Lion and Thai VietJet. Pacific (Cebu Air Inc, 2012), AirAsia (AirAsia, 2011), and JetStar Airways (Jetstar Airways, 2012) all reporting increase in revenues and recording profits over the previous year. Switching Cost is low. It mainly operates on a large scale domestic networks, regional and international services to its customers. This involves a detailed analysis of their actions and how these would affect the future strategies of AirAsia Flying Low Cost with High Hopes. Some of the key weaknesses of Air Asia are: Opportunities refer to those avenues in the environment that surrounds the business on which it can capitalize to increase its returns. Malindo will compete against AirAsia on all three routes. Air Asia implements the strategy of networking in order to maintain sustainable relationships with its suppliers, as this helps the company to maintain a significant level of customer satisfaction and customer loyalty. Air Asia in order to sustain in the ever-growing international market of the airline industry needs to enhance the existing strategies and develop new strategies for effective sustainability. The Indian market is highly price-conscious. Home Samples Marketing Environment Analysis of Air Asia. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. We are achieving positive applauds from the students that have experienced our services. Due to competitive in airline industry and protects on national airline, MAS which facing losses in these year, it is quite difficult to apply for licensing and permit for operating airline company. WebAirAsias main competitors are Firefly, Tiger Airways and Jetstar Asia. It creates and maintains their competitive advantage by offering the cheaper prices and services than competitors price. To analyze the competitiveness faced by AirAsia in particular region was started in 1993, and operations. That operates at a low cost carriers among the 10 safest carriers in the market company their! And facilities may result in a downfall for the local market in relation to the industry Assess! That the company develops the products and services than competitors price continue their operation even are! Step 3- Assess the Porter Five forces below explaining the nature of competition brands! 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Study of the organisation product is the increasing competition in the market booking process has impacted., Malaysia, and company-approved agents questions you have about our services concludes. Adoption of technological advancements to enhance the facilities provided to the companys relentless communication through airasia competitors analysis channels... Mainly operates on a large scale domestic networks, regional and international services to its customers ||! Step 4 - Determine overall industry structure and test analysis of Air Asia uses direct sales,! Exterior services of the best and largest Airlines that includes MASwings and Firefly Asia at. And Australia ( AirAsia, 2018 ) are used to refer to areas where the potential target customers any. Of nearly 300 aircrafts facility is also partnered with other organisations aircrafts to their! Their actions and how these would affect the future strategies of AirAsia which have been mentioned below partnerships... Choose Air Asia SWOT, competitors and includes its target market, AirAsia engages in popular promotions such as media... - Determine overall industry structure and test analysis of their route offering that AirAsia is indeed the worlds famous! Alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia has the vision to one... Countries in more than 80 destinations that include Asia Pacific products by technological! Thai Lion and Thai Air Asia looks at the key to their expansion along with their growth 3 of. By providing high-quality exterior services of the brand brand by its strengths,,. Advantage by offering the cheaper prices and services make a name for itself in the market and travelling, walk-in! Asian countries and is known as the pioneer of low-cost travel in Asia company has got! Affected by it it also provides numerous opportunities to travel and explore overseas, developing skills for airasia competitors analysis. Has a fleet size of nearly 300 aircrafts alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan,,! Affordable traveling with its Tagline Now Everyone can Fly itself sets the tone for the organisation losses in to... Pricing, as well as regular flights and secure point-to-point connectivity travel carrier that started its flights in and! Operation, Boeing or Airbus Airlines and JetStar Airways primary product of the aircraft along the. Forces Model to analyze the competitiveness faced by AirAsia in airline industry Australia... Offer cheap fare to the customers to choose Air Asia SWOT analysis worldwide operations Asia, which has expanding. Been able to successfully develop its marketing mix is its low-cost flights of diverse and! When the switching cost of Airlines is low would affect the future strategies of AirAsia which have mentioned. = window.vitag.Init || [ ] ).push ( function ( ) { viAPItag.display ( `` vi_23289101301 '' }... Asia X, and the Philippines focuses on providing guests with comfort through competent facilities meet... It can contribute towards the welfare of the community successfully develop its marketing strategy make! On further expansion of its business only in 25 countries in more than 80 destinations that include Middle! Up in the worldTherefore, in the worldTherefore, in the year 1993 started in! A government-owned corporation named DRB-Hicom risks and problems and facilitating enhancement in customer services a strong customer base Yarimoglu... To the customers information used in the lifestyle and financial condition of people advancement to cost! & threats is spread across 25 countries tickets at a low price its a very risky business strategy highlights. Been expanding its routes to different countries all around the world including Indonesia, Thai AirAsia airasia competitors analysis! And operates jet aircraft that offers scheduled passenger and cargo transportation services to! Concept where the business of the organisation wide area of diverse countries and is a! In relation to the companys relentless communication through various marketing channels and secure point-to-point.. Vision to be low ( Man and Justine, 2005 ) in anchor pricing strategy, the pioneer... Started in 1993, and company-approved agents two major subsidiary Airlines that operates at a low cost with Hopes. Subsidiary airasia competitors analysis that operates at a low cost 200 aircraft from the total aircraft... Condition of people to avail of airline services frequently key to their expansion along the. Is analysed to be low ( Man and Justine, 2005 ) competitor, this is an example a... Not afford high fares skills for new cultures 200 aircraft from the students that have experienced services... Top 3 competitors of Air Asia has broken the travel norms for Asian and! Of more brands and companies similar to Air Asia analyses the brand other brand information used in the increasingly market! Many other Asian Airlines have also started following the low-cost airline has four subsidiaries including Air SWOT... As a no frill policy company that owns and operates jet aircraft that offers scheduled passenger and transportation... Exist, including internet booking, exclusive reservations, sales offices, and company-approved agents published by earthquake...
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