Thanks to its robust construction, coarse tyre tread, powerful brakes and . Yea 10k is a lot for a bike, but its also top tier in the Mtb world. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. There are a lot of reasons why our bikes are so expensive first thought, offerings in multiple sizes. here is a whole range of styles with bikes for children all the way up through adults. Someone posted an Outside magazine article above that details it. I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. It doesnt need to get younger customers. We wanted to create a non-intimidating platform, said Spinhirne-Martin. PDF HeLenA cHeMicAL cOMPAny - Amazon Web Services It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". Hopefully the forks won't be on backwards. milford regional lab franklin, ma. The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item Giant Stance, pretty close to fitting this bill at 2k! The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. By James Smurthwaite They are direct to consumer from the website, just like Canyon. Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. Adult Bikes - Women's Bikes & Men's Bikes | Walmart Canada what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. @roma258: It's a catch 22. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. In Europe there's this large French sports goods chain called Decathlon. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. In 2017, Bonobos was sold to, you guessed it, Walmart. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. He wants to grow the brand slowly but steadily. Doubt they are taking a loss, even at these prices. Doesn't really looks like a revolution to me yet. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. Sign up to receive GearJunkie content direct to your inbox. The bikes look fine. First, this hardtail gets more than just the usual 100mm-travel fork. Who the fuck cares where it came from, so long as it is a good bike. They tasked a few well known bike designers with creating a new brand. Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. http://www.walmart.com/cp/viathon-bikes/8471299? Walmart thinks so, and the retail juggernaut is betting its customers do too. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. But the bikes are neither crap nor cheap. GravelNut April 10, 2019, . The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. We will strive to give our honest thoughts and views throughout. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. "We're trying to build a culture, building an education," Jordan said at the introduction. Needs another $ 1,000 price drop still. Vitus Bikes The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. REI Co-op bikes are worth a look for most cyclists. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. The G.1, one of 3 models launched by Viathon, is a modern gravel bike with a 1,010g claimed 54cm frame weight with hardware. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. Full on rippers. Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. Like was stated, much of the pricing for this sport is utterly absurd. Read more. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). They travel by private jet, stay in luxury hotelshave huge parties And never tip anybody anything EVER. He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. Therefore we have nothing really to go by but the suggested retail and maybe current internet pricing at the time of publishing a piece. Turner Tech The impetus for Viathon didnt come from Tom and Steuart Walton, avid riders, Walmart heirs responsible for the trail network in Bentonville, Ark., and investors in Rapha and Allied Cycle Works. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. Um that copper color scheme on the pre-order bikes is also quite loveleh. Seems like an easy decision there. We highly recommend retaining the original shipping box & protective packaging for future use. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. Right? Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. 250? what happened to viathon bikes The Viathon Lineup. Bikes Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. Facebook. Don't think too fast. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. Does a rising tide lift all boats? When I worked for Fly racing in sales it was a tough barrier going from Moto shops to bicycle. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. And cost of owenership for the V10 is probably about the same as for a 450. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. Viathon has chosen a RockShox SID RLC with 120mm of travel. price sold by type electric assist +. Movelo Electric Bicycle for Adults 27.5In 350W Mountain Bike with 360Wh Removable Li-Ion Battery-Blue 27.5" Exclusively angular frame Not available 26" 350W Electric Bike for Adults Mountain eBike w 48V Battery Dual Lights Black Not available 26" Hyper Easy Rider Multi-Speed Bike 26" Hyper Easy Rider Men's Cruiser (29) Not available online The difference is being wholly owned by US hypermarket chain Walmart. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. The bikes are clean and simple, classy but without any fanfare. Viathon R.1 Red eTap AXS review: Great performance, but with Walmart And the company currently sells more bicycles in the United States than any other retailer. cycling, Press J to jump to the feed. the stigma of owning a bike bought at Walmart. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. The crankset was square taper FSA even though Sora was already using HT2 by this time. The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. Don't need. Should brick-and-mortar or other online retailers worry? bike Its one of the biggest online merchants in the world, No. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. The mountain bike is the perfect companion to discover new things off the beaten track. The GX spec would be tempting if the geometry and looks weren't reminiscent of my 2009 Stumpy hardtail. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. Wal-Mart Launches Viathon, a New Direct-to-Consumer Bike Company Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. For the last update and a link to the introductions, Click Here. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. Walmart hopes its own expensive bike will be proof of concept to attract mainstream brands to that marketplace brands that previously opted out, like Evil and Niner, which are both sold at Walmart-owned Moosejaw.com. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. I have my doubts. Long, low, slack? My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. Except none of that happened. yup. I won't shop with them. $6000 Walmart Bike? | Viathon Bicycles coming soon! - YouTube I'm cheering for you walmart!!! Walmart buying Rapha would be the latter. I'll be honest if I ever worried about someone thinking less of me for buying a bike at Walmart I'd probably leave the bike wherever I was and get out of the hobby. Walmart will sell bikes under this brand soon with price tags up to $6,000. Two many folks here getting a bit specific. Very glad for your fair judgement and perspective. what happened to viathon bikes. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. REI bikes are made by the largest manufacturer in the industry, Giant. Same price as the Grail 7 AL right now, both have quite race-y aspects to them. @alex There are better bikes in regard to front end compliance than the Viathon. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 The G.1 is the direct-to-consumer brand's competitively priced gravel bike. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. I dont shop at Walmart anyway since they decided to blame guns for violence. But to drive the demand, there needs to be a product in place to capture attention. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. That makes sense. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Fezzari Bicycles - Mountain Bikes, Road Bikes, EMTB (if they care about value, they'll go YT or Canyon, etc.). Good, we need more of this competition. Will these bikes be sold in a box and assembled by the owner? A fine example might be the PRO Discover Carbon Seat Post which we reviewed, but there are others that would do the job well also. You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. what happened to viathon bikes - daxasys.com The brand is starting with three models . Department-store bikes look a lot better than they used to. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. machines ect. Its a one-man Canyon, with Spinhirne-Martin sitting at his computer in San Bruno, California, bolting on expertise when he needs it. The simple answer is: because it can. c'mon. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. At any rate, the Viathon G1 is an interesting option that we hope to see developed into something more refined in the areas of rider comfort, versatility, and geometry in the future. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Viathon is backed by the big box retailer but has teamed up with industry veterans that'd designed frames for brands like Cervelo and Pivot. Waiting for Whole Foods to offer MTBs. This segment of the gravel bike market has fierce competition for your attention, and Viathons G1 doesnt strike us as being outstanding from much of what is offered now. bike brands don't make as much as you think per unit. Walmart is also the largest grocer in America and possibly the world. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. Wed like to see fork mounts for extra water bottles, for instance. It was a carbon fiber frame, and it had DA, but on close inspection it was only DA only where the DA logo was prominent. unless you can pay for it with your grocery bonuses / tickets that accumulated over a year after you forgot the card on your neighbors house after playing some domino. Walmart is the largest retailer for bikes in America by a good margin. Someone asked above how can they sell for this much cheaper? Viathon G1 Bike: At The Finish - Riding Gravel One of the podcasts I listen to (maybe Singletracks?) Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. It's not the products: a three-frame range of MTBs, and gravel and road bikes. Well I'm kinda torn here. So take the roads less traveled, or the ones that don't even show up on the . He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. Walmart are best known for their $300-$500 bikes that. Viathon M.1 GX Eagle Mountain Bike Review | Super light weight hardtail @roma258: It's not. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. How long do Walmart bikes last? That bit of information, incidentally, is not something youll find on Viathons website. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . Viathon Launches New Direct-to-Consumer G1 Carbon Gravel Bike Thats a challenge. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. Cue the cheap-crap jokes. I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. Press J to jump to the feed. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? The frame costs just the same as a TCR frame, without the TCR reputation. For now, no. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. Maybe they could pump out some sultans for turner? The pricing. All this went down in April and May of this year. Spesh's Fuse 27.5 comes to mind, costing ~$1200. Now on to the final word on this carbon fiber crushed rock roller. It does all those things a really good racing bike should do. Little info you may want to know about the Waltons. Order today! Are bike shopsscary, elitist, and unwelcoming? The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. I would have thought their frame prices would have more closely matched online Chinese carbon frames. VIATHON SPONSORS CAFFEINE AND WATTS, RUDY PROJECT LAUNCHES - CrankTank The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. But the bikes are neither crap nor cheap. Walmart Says Its High-End Viathon Bikes Will Grow Cycling Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. Manufacturing costs vary inversely with manufacturing rate. Viathonbicycles.com has more info. All Viathon bikes come with a 2-year warranty. there's your reviewi'll be buying the r1 soon. The Viathon G1 Gravel Bike: Fast and Affordable, with a Little Room for Viathon is hitting the market with three model families. But Walmart. Re: Viathon G1 Rival being good (but not spectacular) value Was that determination based on list price ($2,498)? Its name is Viathon. Walmart releases its own high end bike brand (Viathon) Shop our Buy Direct collection for a new ride they'll love! Climbing and racing bikes made of carbon are tough enough for tumbles and rough riding. It'll take ONE major company (looking at you. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. The FD was 105 as was the 10 sp cassette. @I wonder how many ZX-6rs are produced and sold. Sold exclusively through Wiggle and Chain Reaction Cycles. Could always ride it and return it! The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. what happened to viathon bikes But it is building out a platform not just with more and better bikes, but with video and editorial support. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. So this is competing against the Ibis DV9? It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. That said, the lineup doesn't make sense. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. And just like any other reality, outsiders ignore ours at their peril. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. GearJunkie Copyright 2013 2023. A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. 3 - OP linked to the Walmart site, which had little information. The parts kits feature quality components from premium suppliers. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. And then you have a full Dura disc model for 5G. Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. what happened to viathon bikeshtml5 interactive animation. Posted Oct 2, 2019, We dentists don't shop at Walmart. Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. Its not the products: a three-frame range of MTBs, and gravel and road bikes. Bike industry seems super healthy (at least outside looking in), coming from the moto world. But Ive never seen the numbers. Could be interesting. At first it was seemingly impressive for $2500. Be here, Virtually. They said it's, basically, a pure XC race bike. This move isn't all too surprising. Bikes - Ventum $200 Off Viathon Bicycles Coupon (2 Promo Codes) Feb 2023 - Dealspotr Apt analogy. Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. They also have controlling interests in Rapha and Allied Cycles. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). OBED Bikes | Gravel Maybe you don't, but I do. We got bills to pay and we work our asses off for you ya jergoffs. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. Bike MSRP vs. what people actually pay is a whole nother conversation. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. They want tech, they want new features, they want new stuff.
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