SH: The entirely on our own is no longer something to take pride in. Now its a new world, and hundreds of designs and motifs come off the internet. This is what inspires us the most. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. SH: You have to give a five to six year timeframe to any business. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. She is taking care of other peoples wellbeing and saving lives. Both of the hotels were converted into Marriott brand in 1990s. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Its pretty hard to stop.. SM: We are too young; just two and half years into it. For her, family comes first and she doesnt believe in living a life with regrets. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. March on, Ladies! Previous Post Ali Xeeshan It was a slow and subtle evolution. The House of Sana Safinaz has been her home away from home. Theyre going to trust Mohsin. . He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. Thoroughly enjoyed reading this interview. What went wrong and how can I correct it? Welcome to ''Sana hashwani'' official Facebook Fan page. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. She advises young women to be financially independent since its essential for personal growth. Sana and I have no knowledge of retail; we are learning day to day. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? They took the concept of designer lawn to another level. SM: Retail is only as good as your team is. Working for them has been one of the best decisions I ever made.. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. By Web Desk. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. Fashion is one of the few thriving businesses in Pakistan. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. And be the first to get updates on discounts, contests, products & promotions! "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. What is the use of it? When youre younger, little things seem big. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. SH: Contained maybe; but it is a big business. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? To a certain extent this is what we are doing with retail. Number of locations. And it didnt stop there. We have just entered the prt field and it is a tremendous challenge. Due to her versatile nature she is well known among her fans across the country. I have now decided that the answer to this problem is sleeping less! It has a huge filter down effect. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. ", "It excites us, we love it," Sana is quick to respond. Best is to accept, go with the flow and breathe. But the industry has won accolades and made fashion shine. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Sana and Safinaz are the most non-political and pleasant people in the field. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. My husband is my backbone and lets me be the person that I am, she says. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. Here one has to nurture and build teams which understand the brand. Thats why Sana Safinaz today has a very young dynamic.". They have . For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. A: So it is contained? Shagufta was ready to take on more challenges. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. They are starting to believe in our brand. We started retail, not knowing a thing about it. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. When I moved to New York, something about Pakistan kept calling me back. Sometimes getting it all done is really hard. It has become her family and where she draws her strength from. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. A: How organised is the fashion industry? "Weve outgrown different phases. We were just numb; we were just doing what we were doing. Some of the teachers that taught me are still there and they are my mentors, she says. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. Abroad, when a designer retires, the design house goes and finds the next top designer. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Salina has also launched Salina Cosmetics which is an all organic beauty product range. They have to be quite serious, have to be more composed, and not kid around. She also loves spending time with her husband, we are one team, once a week we have date night.. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. Be proud to be brown! Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. In our society a lot of women depend on their families for little things that provide them happiness. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. A: Do you find retail a profitable business? Its very involving and you have to be on top of your game. Sana Hashwani. She unwinds with TV shows, reads books, and hangs out with friends and family. Now, Paperazzi is on its 160th issue and the pressure is on. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. Public asset : 397,260 USD. She was much older and that allowed her to become calmer and wiser. When I did it, that moment gave me power and courage. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Im constantly evolving. "Were a population of 210 million people, you will all find your niche. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. On this Wikipedia the language links are at the top of the page across from the article title. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. However, the company was nationalised in 1973. Mohsin (Ali Tawasuli) is the person who passes stuff for us. During college, I earned my own pocket money working in the kitchen, alumni house or the library. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? It was like climbing a mountain. Correct me if I am wrong. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. She remembers how she and her partner could not even have imagined running a weekly magazine. She is someone who values the lessons life has to teach. But managing to complete her CA despite all the odds was Shaguftas miracle moment. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore.
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