Further, British Airways also conduct regular feedback sessions to gain feedback from its customers regarding the quality of services provided to them. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). British Gas said the company was changing the way it worked "to give our customers the service they want and protect the future of our company and 20,000 UK jobs". British . BusinessEssay, 5 Nov. 2022, business-essay.com/british-airways-companys-corporate-social-responsibility/. >> In fact, there is a way to get an original essay! . He said the Aviation Division is fully committed to provide all out facilities to various stakeholders in aviation. British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). The chosen organization is British Airways. Send Assignment task file through Whatsapp. This is our most important journey yet one that leads to a better, more sustainable future. Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. But we recognise that flying comes at a cost to the environment and we need to take urgent action to tackle the impact it has on our planet. (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. The latest changes to BA's new distribution strategy will drive it closer to achieving IATA's goal of 20% of indirect bookings through NDC APIs by the end . However, various low pricing airlines may affect the working of British Airways. 3, pp. Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Social Media Seminar Presentation 2009 11 25, Razorfish Liminal 2011 Customer Engagement In Transition, Lloyds banking group theoretical approach, The-new-normal-of-consumer-behavior-and-how-to-respond, Chief Customer Officer - Customers advocates enter the boardroom, EEA Networking Event - Channel Programs And ROI, Kobie Quarterly Review - Financial Services Edition - Mar 2014, Magdalena Matell - Innovation Nation issue Winter 2015, Digital strategies in asset management - BI-SAM, Building strategic partnerships (in fintech) by Arthur T. Corry, DevSecOps Platform Telemetry Dashboard Demo, Meeting 2. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Web. Case Study - Stakeholder theory and its affect the operations of the organization by influencing various decision-making activities. Along with this, British airways also provides details regarding the financial position of the company to its shareholders (Parsa Lohani, 2019). >> The SlideShare family just got bigger. endstream Retrieved 27 December 2019, kokemuller, N. (2019). The new British Airways loan is 2BN in funding from global banks, but mostly backed by the UK Government via its Export Development Guarantee. 2 0 obj We've encountered a problem, please try again. The interrelatedness of business, society, and environment becomes the crux of CSR. 853-886. average student. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. In addition to the above aspects, British Airways has diversified its product offering, hence maximising its cash flow. Available seat km This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. Retrieved from https://business-essay.com/british-airways-companys-corporate-social-responsibility/, BusinessEssay. Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. The company has undertaken many community service programs and engaged in local community development activity. Passengers Carried This endeavour will be immensely helpful to the imminent climate change, which may cause great harm to human society. However, in terms of a data breach, this isn't a truly huge-scale or catastrophic data loss. 1 Strengthening a portfolio of world-class brands and operations. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself. The internal drivers of CSR are flying start and CR senior sponsors group. The CSR strategy of British Airways is evaluated using Carolls pyramid of CSR (Carroll 1991). << (2022, November 5). The institutions must share responsibility towards the society where they operate. The company has created a low-carbon project with the aid from their customers to fund the building of a community swimming pool in the UK. Write by: . Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. 1, pp. Passenger load factor Were proud to be part of the International Airlines Group. British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011. 1. The models are applied to understand CSR as a strategy adopted by a British company. The company has shown greater responsibility by creating greater care and support system for their disabled customers. Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. In this case, the reward system in place for the employees is an important unit to understand the fulfilment of the economic responsibilities (Cowper-Smith & Grosbois 2011). We will occasionally At the end of the article, some recommendations are given that will help British Airways in increasing the competitive edge of the organization and also to increase customer satisfaction appropriately. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Also in some ways the other economist called Professor Milton Freemans shareholder theory could some how related to this as well, he explained in his theory on how all those stakeholders such as the shareholders, employees, suppliers, customers, government authorities, competitors, and communities are all interdependent on one another, an example for this could be during the pandemic when British Airways almost cancelled all their flights what happened next was thousands of their employees lost their jobs not just for those who were directly working for British Airways but also for those who were working for British Airways suppliers such as the food suppliers and so on. The company shows presence in most of the broad categories presented by Carroll except for the ethical responsibility area. In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. Cargo tonne km Oneworld is a platform wherein frequent travelers with any of the airlines in the alliance would be www.HelpWriting.net This service will write as best as they can. The organization will also look for ways by which they can . British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. % British Airways must keep its shareholders informed about various decision-making activities of the organization by organizing regular meetings and by conducting regular discussions on various key issues. Profitability and successful running of the business depend upon the customers of the organization. British Airways is the largest airline company actively providing services in the entire United Kingdom. BusinessEssay. The companys participation in the London Olympics and Paralympics games had made it successful. legal department to comply with all regulations of government authorities. Found a great essay sample but want a unique one? Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Remember: This essay was written and uploaded by an The system will establish a process of development of a solution for the global climate change. government authorities also influence the running of the business by developing the number of regulations and policies at regular intervals. Retrieved 27 December 2019, from https://www.seatmaestro.com/airlines-seating-maps/british-airways/history/. The main aim of BA is to become the most responsible airline company in the world by achieving various strategic goals. Assignment help for me has been my all- time confidant in providing me quality assignments. The whole profitability of British Airways depends on its customers ("British Airways", 2019). Shareholders: Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. /N 96 Celebrate over 100 years of British Airways history. /Metadata 4 0 R Its partnership with an NGO called Comic Relief UK helped to raise a hefty sum of 4.5 million within 2010-2012. The changing climate and global consensus on an agreement regarding the sustainable environment safety law is a problem for the company. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. 1, pp. Retrieved 27 December 2019, from https://simpleflying.com/british-airways-history/, British Airways. Discover modern, fuel-efficient aircraft designed for the future. 1954, The practice of management, Harper Business, New York. Web. British Airways Stakeholders. Topics covered in this session are: Why is knowing your stakeholders important? IAG combines leading airlines in Ireland, Spain and the UK, enabling them to enhance their presence in the aviation market while retaining their individual brands operations. However, the process has been delayed due to geo-political reasons. Bulgaris Bulgarian reg.number: 206095338 u201322 CSR is essential for businesses, because it is in businesss self-interest to have a healthy climate in the environment (Castka et al. How Do Stakeholders Influence Business Activities?. Message from Sean Doyle, our CEO and Chairman "7-S's for Success" Framework- Key Success Factors for Program Success-(From Building better business cases - Nick Wensley, Babok study group underlying competencies, Building a strong business case for your investment. Privacy statement. - Flight status and schedules. Well write a 100%plagiarism-free paper this fast! British Airways has adopted a number of competitive strategies to gain a large number of customers. Cabin Appearance Agent. Given this, the paper presents a few of the CSR activities of the company in 2012 as presented in its CSR report: One of the challenges of implementation of CSR lies in the development of a trust base within the organisation. . The ability to build strong relationships with stakeholders and influence decisions (essential) British Airways People & Culture Business Partner Applying Process. Training (British Airways 2012, p. 40). The latest news, announcements and events, updated daily. This is why we want to make every trip you take with us a great experience. It. Influence and Financial Importance of British Airways Stakeholders. stakeholders such as customers, suppliers, employees and owners. 2, pp. Home / Essay Samples / Business / British Airways / Influence and Financial Importance of British Airways Stakeholders. BusinessEssay. 578m, 5.5% British Airways CSR (Corporate Social Responsibility) Analysis. Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. The breach took place in 2018 and affected. You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. I own and manage the relationship . plagiarism-free paper. Now customize the name of a clipboard to store your clips. impact on British Airways. . We've updated our privacy policy. According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. "British Airways CSR (Corporate Social Responsibility) Analysis." The main idea of Druckers theory is that companies are institutions, and institutions do not exist in isolation. 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The first and the foremost economic responsibility of any company is to look into the financial performance. British Airways has had numerous incidence with data breaches, but they were not as big as the one they faced last year. Now customize the name of a clipboard to store your clips. 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. In this Business Analysis training session, you will learn about Case Study - Stakeholder theory and its impact on British Airways. Objectives of British Airways and Stakeholders Short term objective of British Airways. Our model has grown and matured since its formation in January 2011. Samplius is for students who want to get an idea for their own paper. Further, the company places great importance on increase of their operating performance (see figure 3). The SlideShare family just got bigger. 1 british airways, stakeholder analysis, petya laleva. The company conducts independent research of around 36000 customers each month. endobj BA Stakeholders Stakeholder Relationships BA is for a two-way communication Topics covered in this session are:
Why is knowing your stakeholders important? British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different Passengers Carried Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. There are various stakeholders in case of this airline firm: Customers In case of British Airways, there are two types of customers including business class clients and economy class . Looks like youve clipped this slide to already. British Airways is the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried. /Filter /FlateDecode
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